DISCUSS YOUR PROJECT
Fill in the form to discuss your project
Request our company presentation
Fill in the form and we’ll send you the presentation
Stories
#
Stories
Stories
#
Stories
Stories
#
Stories
We value fundamental knowledge about people which gives us a deep and comprehensive view on swift changes in our contemporary life
THE ART OF SEEING TIMELESS PLOTS IN THE RUNNING LINE OF TODAY’S STORIES
is
at a fast-changing world with confidence
you can you can look
once you understand something truly important
Stories
#
Stories
Stories
#
Stories
Once you understand something truly important, you can you can look at a fast-changing world with confidence
We value fundamental knowledge about people which gives us a deep and comprehensive view on swift changes in our contemporary life
THE ART OF SEEING TIMELESS PLOTS IN THE RUNNING LINE OF TODAY’S STORIES
is
A collection of 4 generations' traits. A continuously updated deck with communication references for every generation
GENERATIONS
A collection of 4 generations' traits. A continuously updated deck with communication references for every generation
GENERATIONS
Semiotics, trend reviews, communication and trend libraries
TRENDS AND CULTURE
Semiotics, trend reviews, communication and trend libraries
TRENDS AND CULTURE
Developing innovations based on consumer trends and insights
INNOVATION AND PRODUCTS
Developing innovations based on consumer trends and insights
INNOVATION AND PRODUCTS
Working with stimuli and references
COMMUNICATIONS AND CREATIVE DEVELOPMENT
Working with stimuli and references
COMMUNICATIONS AND CREATIVE DEVELOPMENT
Developing brand positioning and communication platforms
BRAND AUDIT AND POSITIONING
Developing brand positioning and communication platforms
BRAND AUDIT AND POSITIONING
Segmentation, category audits, exploratory research
CONSUMER INSIGHTS
Segmentation, category audits, exploratory research
CONSUMER INSIGHTS
Services
01
What we do exactly
Methods
How exactly we do it
Methods
How exactly we do it
Услуги
Что мы делаем
01
Segmentation, category audits, exploratory research
1
Developing brand positioning and communication platforms
2
Working with stimuli and references
3
Developing innovations based on consumer trends and insights
4
Semiotics, trend reviews, communication and trend libraries
5
A collection of 4 generations' traits. A continuously updated deck with communication references for every generation
6
How we approach research
Six Stories approaches
02
01
AN ATTENTIVE EYE ON LIFE
We try to look at life in all its manifestations with a clear, attentive eye — that’s how real discoveries happen, the ones that fill our collection of expert stories
02
CONTEXT, ANALYTICS, EXPERTISE
We take context into account, rely on analytics, talk to experts and take inspiration from references — this is how we prepare for a productive, in-depth conversation with the target audience
03
STIMULI AND HYPOTHESES
We like building hypotheses and using stimuli — it enriches conversation with people and makes it easier for testing new ideas and deeper understanding
04
CO-CREATION WITH RESPONDENTS
We love co-creation with our respondents — this is how ideas come to life and grow closer to people’s real needs
05
PARTNERSHIP AND COLLABORATION
We value working side by side with our clients — it helps us understand each other better and become genuinely productive by combining our knowledge and expertise
06
FEEDING INTO CREATIVE AND INNOVATION
We believe in productive collaboration with communication and branding agencies — this is how the full richness of our knowledge about people travels through strategy into creative and innovation
03
Our expertise
6 universal need segments, a foundation for brand and communication development + continuously updated reference library
universal trend development strategies and continuously updated library of manifestations
6 universal need segments, a foundation for brand and communication development + continuously updated reference library
universal trend development strategies and continuously updated library of manifestations
04
Selected cases
We work with brands that reshape their categories
A CONTEMPORARY READING OF THE FANCY LIFE
We decoded the notion of ‘fancy life' in today’s socio-cultural context and set it against people’s perception and their core values' development. We helped a legendary alcohol brand refine its positioning and fill it with life
1
FINDING EMOTIONS FOR A KIDS' AND PARENTS' LOVE BRAND
We explored insights and trends in parenting, ran a strategic workshop and built creative stimuli with video references. As a result, we went deeper in conversation with mums and dads and tested several directions for the communication platform. We laughed, we cried, we dreamed. And we found the right emotion
2
AN ENDLESS STREAM OF GOOD-FOR-YOU SWEETS' INNOVATIONS
We drew inspiration from global and local trends in better-for-you sweets, then inspired and facilitated a workshop on healthier innovation in sugar confectionery for a major international manufacturer. We turned the ideas into friendly stimuli and finetuned them with consumers — to come up with our recommendations on an innovation pipeline for several years ahead
3
FUNCTIONAL DRINKS FOR A MASS AUDIENCE
We explored people’s functional needs in their variety and depth, then ran a workshop to sharpen and prioritize product territories. We created stimuli and, together with respondents, brought the product ideas to life — for choosing the most relevant ones. We analyzed successful Russian and global functional propositions and ran a strategic workshop where the product pipeline was finalized
4
GEN Z TRENDS IN CONTENT AND LIFESTYLE
We immersed ourselves in Gen Z relevant trends. With experts — and with Gen Z themselves — we unpacked what they mean by ‘fashionable', 'actual' and 'contemporary'. Stimuli helped us deepen that understanding and check on the trends' relevance for the target. The client was given full guidelines for navigating their audience’s trending interests, content and lifestyle
5
GROWING DIGITAL COMMUNITIES AROUND CULTURE
We mapped interests and content consumption across culture and leisure, and built a customer journey map (CJM) of how people engage with communities on the platform. Then we looked from a different perspective, going behind the scenes with the people who create cultural digital communities. This helped the client fine-tune the connection between users and cultural venues, making cultural leisure more accessible to a broader audience
6
A NEW LOOK AT COMFORT-CLASS HOUSING
We studied trends and communications in the comfort-class housing market and prepared stimuli with manifestos, product features and video references. This let us not only test directions for the communication platform, but also gather genuine insights and human stories on which the developer’s future communication could be built
7
FINDING THE RIGHT APPROACH FOR DIFFERENT JOB-SEARCH SCENARIOS
We connected people’s needs, fears and approaches to job hunting with their specific use of tools to choose vacancies. That allowed the marketing and product teams to look at the same people from their own angles — communication on the one side, product on the other — and arrive at a single, aligned strategy
8
1
1
A CONTEMPORARY READING OF THE FANCY LIFE
A CONTEMPORARY READING OF THE FANCY LIFE
We decoded the notion of ‘fancy life' in today’s socio-cultural context and set it against people’s perception and their core values' development. We helped a legendary alcohol brand refine its positioning and fill it with life
1
2
2
FINDING EMOTIONS FOR A KIDS' AND PARENTS' LOVE BRAND
FINDING EMOTIONS FOR A KIDS' AND PARENTS' LOVE BRAND
We explored insights and trends in parenting, ran a strategic workshop and built creative stimuli with video references. As a result, we went deeper in conversation with mums and dads and tested several directions for the communication platform. We laughed, we cried, we dreamed. And we found the right emotion
2
3
3
AN ENDLESS STREAM OF GOOD-FOR-YOU SWEETS' INNOVATIONS
AN ENDLESS STREAM OF GOOD-FOR-YOU SWEETS' INNOVATIONS
We drew inspiration from global and local trends in better-for-you sweets, then inspired and facilitated a workshop on healthier innovation in sugar confectionery for a major international manufacturer. We turned the ideas into friendly stimuli and finetuned them with consumers — to come up with our recommendations on an innovation pipeline for several years ahead
3
4
4
FUNCTIONAL DRINKS FOR A MASS AUDIENCE
FUNCTIONAL DRINKS FOR A MASS AUDIENCE
We explored people’s functional needs in their variety and depth, then ran a workshop to sharpen and prioritize product territories. We created stimuli and, together with respondents, brought the product ideas to life — for choosing the most relevant ones. We analyzed successful Russian and global functional propositions and ran a strategic workshop where the product pipeline was finalized
4
5
5
GEN Z TRENDS IN CONTENT AND LIFESTYLE
GEN Z TRENDS IN CONTENT AND LIFESTYLE
We immersed ourselves in Gen Z relevant trends. With experts — and with Gen Z themselves — we unpacked what they mean by ‘fashionable', 'actual' and 'contemporary'. Stimuli helped us deepen that understanding and check on the trends' relevance for the target. The client was given full guidelines for navigating their audience’s trending interests, content and lifestyle
5
6
6
GROWING DIGITAL COMMUNITIES AROUND CULTURE
GROWING DIGITAL COMMUNITIES AROUND CULTURE
We mapped interests and content consumption across culture and leisure, and built a customer journey map (CJM) of how people engage with communities on the platform. Then we looked from a different perspective, going behind the scenes with the people who create cultural digital communities. This helped the client fine-tune the connection between users and cultural venues, making cultural leisure more accessible to a broader audience
6
7
7
A NEW LOOK AT COMFORT-CLASS HOUSING
A NEW LOOK AT COMFORT-CLASS HOUSING
We studied trends and communications in the comfort-class housing market and prepared stimuli with manifestos, product features and video references. This let us not only test directions for the communication platform, but also gather genuine insights and human stories on which the developer’s future communication could be built
7
8
8
FINDING THE RIGHT APPROACH FOR DIFFERENT JOB-SEARCH SCENARIOS
FINDING THE RIGHT APPROACH FOR DIFFERENT JOB-SEARCH SCENARIOS
We connected people’s needs, fears and approaches to job hunting with their specific use of tools to choose vacancies. That allowed the marketing and product teams to look at the same people from their own angles — communication on the one side, product on the other — and arrive at a single, aligned strategy
8
stories
stories
Our clients
We work with industry leaders
05
Voices of the people we’ve worked for
Client testimonials
06
"The workshops deserve a special mention — excellent moderation and an ability to get complex ideas across to any audience. Stories doesn’t simply hand over data; it makes sure the data is accepted within the team and helps build a shared vision. We recommend Stories as a first-class partner for the most ambitious research challenges."
OLGA B.
Head of Strategic Programmes and Insights, TECH
"The agency’s approach stands out for its analytical depth, attention to detail, extensive use of unique proprietary methodologies and focus on practical outcomes — which makes it fair to say that Stories is one of the best agencies in its field"
ALEXEY P.
BI&CMI Manager
FMCG
FMCG
"Stories is one of the few agencies on the market that can not only gather consumer information, but also — and this is a much rarer skill — turn that information into insights: actionable recommendations that genuinely serve the business"
OKSANA R.
BI&CMI Manager
FMCG
FMCG
A welcoming, good-looking office in the Bolshevik Business Centre — suitable for focus groups, interviews, working meetings, creative sessions and small client conferences.
Our office
A venue for focus groups, workshops and meetings
07
COMPANY
SERVICES
CONTACTS
+7 (495) 109 42 01
Bolshevik Business Centre,
15 bldg. 35 Leningradsky Prospekt, office 308
15 bldg. 35 Leningradsky Prospekt, office 308
© 2026 STORIES.
All rights reserved.
All rights reserved.
This site uses cookies